How Redtail CRM Enhances the Client Experience: A Financial Advisor Perspective

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Reconnecting with past clients is always a rewarding experience, especially when you discover how your collaboration has propelled them to new heights. Recently, I had the pleasure of catching up with one such client to delve into how our partnership has evolved and flourished since our initial engagement. In this blog, I’m excited to share my conversation with this client, who has harnessed the power of Redtail CRM to elevate their business practices and client experiences to unprecedented levels. Join me as we explore their journey and discover the transformative impact of leveraging Redtail CRM in their operations.

Stephanie: Thank you Michael for taking the time to discuss how we built your CRM [Redtail] to enhance your client experience. I really enjoyed working with you and your team. 

Michael: Thanks Stephanie! It was a pleasure working with you too. I now understand how a CRM should be run. I felt like I was going against the current so to speak until I learned how each part of the CRM works together. 

Stephanie: Thanks! It is crucial to understand why you should use one part of the software over another based on a use case. Alright let’s get into it. Michael, could you give us a brief overview of your role and where you were with Redtail when we first met?

Michael: Absolutely. As a Financial Advisor, my primary focus is providing personalized wealth management solutions to my clients. Redtail serves as our central hub for managing client relationships, communication, and workflow automation. When we first met you [Stephanie], our Redtail was only being used to manage contacts. We were only scratching the surface. I knew we could do more, but we really did not know where to start…so I just started Googling and your name [Stephanie] came up connected somehow with Redtail, so I thought I would give it a shot and chat with you. Looking back, I really appreciate how open and honest you were during our first call. I think you call it your Discovery Call. You gave us some free nuggets of information which to me showed good faith. I enjoyed learning about your background in the industry and how you have done this for many other firms like mine. Once we discussed my needs, we determined I needed help with contact management and to build out some templates.

Stephanie: I remember our Discovery Call. I enjoyed learning about your niche and the recent family vacation you took. Can you share specific features of Redtail that have made the most impact since we worked together?

Michael: Our favorite feature within Redtail has to be the workflows. Although I did not understand how they worked before we met, once we built a handful and you taught me how to use them they became a game changer. Now I have all these tasks automatically launched and assigned to the right person. My assistant no longer has to bug me to get portfolio reports because I have a reminder set in the workflow. It has eliminated a lot of friction. I just like the template aspect in general. We created quite a few activity and note templates. I really appreciated your CRM Catalog. It gave me a great foundation of what was possible. Since working together, my team and I have created lots of email templates in Redtail to go with our workflows and activities. These tools in Redtail have significantly improved our efficiency, allowing us to stay organized and proactive in serving our clients.

Stephanie: So this leads me to my next question. How does Redtail facilitate communication with your clients?

Michael: We use the broadcast email feature with our email templates in Redtail, which makes it easy for us to stay connected with our clients. We can quickly respond to inquiries and share important updates. This level of accessibility and responsiveness has strengthened our client relationships and instilled confidence in our services.

Stephanie: Glad to hear the email features are working out for you! Are there any other examples of enhanced client experience?

Michael: One notable example is how Redtail has streamlined our client onboarding process. By automating tasks, we’ve been able to onboard new clients twice as fast with less errors. For so long I have been managing everything by memory, but when we hired our newest assistant, I knew I had to make a change. This workflow came at the perfect time. It forced me to document the stuff I need from the client and my team to successfully onboard a client. 

Stephanie: I am really glad to hear the Client Onboarding Workflow we created has made such an impact. How do you see Redtail evolving in the future, and what enhancements would you like to see?

Michael: I do believe Redtail will continue to innovate and introduce new features that further enhance the advisor-client relationship. Personally, I would love to see even more integration capabilities with other tools and platforms that we use in our practice. Additionally, advancements in artificial intelligence and data analytics could offer valuable insights to help us better understand our clients’ needs and preferences.

Stephanie: Lastly, why should Financial Advisors use Redtail?

Michael: They [Financial Advisors] should invest the time in learning its capabilities because it can truly transform the way you interact with your clients and manage your practice. The amount of value I have gotten from it is worth the cost. I highly recommend checking out all available Redtail resources. [Redtail] has all of these videos and a library of articles to help troubleshoot when you get stuck. I reached a breaking point and just needed a Subject Matter Expert, which is why we hired you [Stephanie]. Redtail can become an invaluable asset.

Stephanie: Thank you so much Michael! I really appreciate all of the insights you shared today. Like I said earlier, it was a pleasure working with you and your team.

Michael: I enjoyed catching up and wish you much success!

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